of influencer marketing.
What is influencer marketing
Influencer marketing is a type of collaborative social media marketing that leverages on an influencer’s clout and fan base for reach and product endorsement. It works for your business because of the trust that influencers have built with their followings and serves as a social proof to your potential customers on your brand’s credibility.
In many ways, it offers brands a chance to create the effect of word-of-mouth marketing, at scale. The word of mouth happens in social media, example: Instagram, Facebook, YouTube, Twitter, Pinterest and many others.
Here’s why brands add influencer marketing
Marketers believe that influencer marketing attracts higher-quality customers. This could be mainly due to the fact that social media users are more engaging and more likely to recommend products to family and friends.
With proper planning, and with the right choice of influencers, influencer marketing can be a highly effective way to promote your product.
9 reasons why influencer marketing is perfect for brands
Effectiveness
80% of marketers say influencer marketing is effective.
Quality Customers
71% of marketers say quality of customers and traffic from influencers are better.
Greater Influence
49% of customers today depend on influencer recommendations for purchase decisions.
Generates Sales
64% of marketers say influencer marketing generate sales and conversions.
Growth
Google searches for ‘influencer marketing’ grew 1500% in the last 3 years.
Audience Relationship
48% of marketers working with influencers say audience relationship is the most valuable factor.
ROI
Influencer marketing focusing on branding or engagements generate 8X ROI.
Brand Awareness
85% of marketers say influencer marketing enhances brand awareness.
New Audience
71% of marketers say influencer marketing help them reach new audiences.
Our portfolio
We work with brands and agencies from different backgrounds and requirements to achieve their influencer marketing goals.
Here are some of our successful works:
brooks adrenaline gts 21 review
play with heart campaign
himalaya product review
the grocer's kitchen campaign
animal prom king & queen photo contest
skechers friendship walk 2021
mystery box campaign
Which types of influencers are suitable for your campaign?
How do you know which types of influencers best fit your brand? Let’s take a deeper look at them to get started.
There are 5 different types of influencers or KOLs to choose from :
1.
Mega-influencers (followers: above 1m)
Mega-influencers are more likely to be famous A-list celebrities in social and in real life. They are highly visible on social media and generate a huge amount of engagement. Mega influencers are more suitable for mega brands that can afford to pay the price. Due to the diversity of their followers, they are top of the pecking order of social media influencers. These are the people you want to work with if mass brand awareness is your goal.
2.
Macro-influencers (followers: 500,000 to 1m)
These are celebrities, TV personalities, athletes, thought leaders, vloggers or bloggers. With the ability to produce interesting contents, they leverage on their reputation to gain followers. Using macro-influencers can be more targeted, yet the reach is still very broad. Macro-influencers with a specific niche have highly targeted audiences that respond well to relevant brand collaborations. If the goal is to target a certain audience but still reach the masses, choose a macro-influencer.
3.
Mid-tier influencers (followers: 50,000 - 500,000)
Mid-tier influencers offer brands a wide reach and higher engagement rate than macro- or mega-influencers. They are experienced in creating content and are more connected to their audience. Mid-tier is the sweet spot for brands because they can get the benefits of partnering with an influencer who has a larger audience and impactful reach, while still being cost-effective.
4.
Micro-influencers (followers: 10,000 - 50,000)
Although they have a smaller following, micro influencers are much more effective in terms of engagement and trust as they have an intimate connection with their followers and are more niche-focused. Many micro-influencers are specialists in a particular niche, and so any content they share that’s related to that niche is considered more credible. If the goal is to increase conversions, leads and subscriptions among a specific audience, choose a micro-influencer.
5.
Nano-influencers (followers: below 10,000)
Nano influencers offer brands a modest reach and highest engagement rate. Hyper-authentic and personalized for their audience, brands working with nano-influencers can expect a different and more authentic experience. Many nano influencers know their followers on an intimate level, so your brand will be well received. With lower cost of from a nano influencer, this kind of partnership works very well for businesses or start-ups with a small marketing budget.
*no. of followers in instagram
