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How to become a social media influencer

Influencer marketing – it’s the latest trend that has taken the world by storm and brands are leveraging on them more than ever. It is now a lucrative profession that many want to jump into.

But how can you become a social media influencer or KOL (Key Opinion Leader)? Here’s how you can start.

1. Select your niche

Choose an area that you are interested in and can consistently create content about and also share your expertise. You will also need to research and post content about it. Most importantly, you must be passionate about it and enjoy spending time on it.

2. Optimise your social media account

Found your niche? Then the next step is to choose the social media platform and create your profile, preferably on 1 or 2 platforms only.

3. Switch to a business account

Once you’ve decided to become an influencer or KOL, you need to switch to a business account for better options.

4. Create your most engaging bio

Your bio is the first thing that your audience sees, so it’s important to “wow” them with it. It should be engaging and also provides them the necessary information like name, location, contact details and area of expertise.

5. Remember to add your profile picture and cover photo

Your audience needs to know who they are connecting with and your photo also serves as your personal brand identity. Ensure that the photo uploaded shows your face clearly and of good quality.

6. Know your target audience

Before you begin, it is important to know your target audience to build a loyal following. You will need to start by analyzing your current followers to gain insights into their demographics and interests. Utilize your platform’s built-in analytics tools to learn about your current audience.

7. Create and post relevant content

Engage with your audience with the right posts and content that are relevant to them. That’s the top most requirement in being a social media influencer. To get your page engaging, you will need to formulate a content strategy and use a mix of content types to capture your audiences’ attention. Most importantly, be regular and consistent with your posting and engage with your audiences.

8. Let brands know you are ready for collaboration

Lastly, your final step to becoming an influencer is to let brands know you are ready for collaboration. You can either attach your contact in your bio, or you can personally contact relevant brands and sell your pitch. You can also reach out to influencer platforms like 9 Celsius, the best influencer agency in Malaysia, to pair you up with the right brands.

As more brands are taking their marketing onto social media platforms, there are vast opportunities for influencers to collaborate and increase revenue stream.

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Stand to earn more with multiple clients and from the potential expansion of your commitments if you wish.

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You will benefit from the PR and advertising that we do for our clients.

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